Wednesday, March 02, 2011

Why do I need an online business and not a website?

Isn't a website an online business? Well, no, not quite! Let me explain!

Let's say you have a product or service that is ready for market but it's not yet reaching its full sales potential. The obvious thing to do is get it more exposure in the marketplace. However, lets say you don't want to invest significant time and manpower, now that the product or service is market ready. A properly targeted website is the ideal choice to meet these criteria. A well targeted and managed website will provide global exposure for your business like no other media. You now have a hub for your business where you can reach your customer in an almost labour-free way. Now, your potential customers can connect with your business even while you sleep!

How is this different from an online business?
 
If it is done right, the extra exposure your website provides should;

  • Generate untapped interest and enquiries from your target audience.

The next step is to convert this new website traffic directly into sales. Instead of just marketing your product online, you lead the customer directly into a sale on first contact over the web. If your product and website is strong enough, it should be possible to do this without the communication overhead you would have had previously. Now you have an efficient business model. Now you have an online business. Now your customers can purchase your product or service even while you sleep!

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Full-back Daniel Alves has dismissed all rumours linking him to other clubs by declaring he wants to retire a Catalan.Alves has been recently linked to Chelsea but he has made it clear that he does not want to leave La Blaugrana or the Primera Liga.The Brazilian international sealed a move to Barca from Sevilla in the last offseason and has been impressive with his attacking overlaps and deadly crosses.Alves has a deal with Barcelona that will run until 2012 but but he admits that he would like to "hang up his boots" at Barcelona and even though "in football one does not know will happen".The defender will stay at the Nou Camp beyond his current contract if the club and fans want him as they have done "up to now"."For me, there is nothing better than being happy, and here I have found happiness for myself and also my family. When one is in a happy place there is no need or want to leave, therefore the rumours do not worry me," said Alves in an interview.The former Sevilla ace is the second Barcelona player to declare his wish to stay at the club, after Lionel Messi, and he agreed with the Argentine, and Andres Iniesta, that he would never join Real Madrid."They are players Iniesta and Messi] who owe a lot to the club and I am of the same opinion as them; that it would be a serious mistake to leave Barcelona and move to Real Madrid," admitted Alves.

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Klaas Jan Huntelaar believes he can adapt to life at Real Madrid, even though he admits it is likely to be a step up.Huntelaar, having passed his medical yesterday, put pen to paper on a four-and-a-half-year contract at the Bernabeu today before being officially unveiled to the public and press as the Spanish champions' latest addition.The 25-year-old, who was presented with his number 19 shirt by club president Ramon Calderon and the legendary Alfredo di Stefano, has spent his entire career so far in Holland but the Dutch international does not have too many concerns about making the switch to Spain or playing for one of the greatest clubs in the world.The main reason for that, Huntelaar points out, is that there are already five Dutch players plying their trade at Madrid, including former Ajax team-mate Wesley Sneijder who tread the same path from Amsterdam to the Spanish capital 12 months ago."I think it will be quite easy to adapt because there are a lot of Dutch players, some of which I knew at Ajax. If I need help, I can ask them," said Huntelaar."It's always better to arrive at a club where you already have some friends rather than not knowing anyone."He added: "Everything has happened very quickly, the medical, the presentation... This is the biggest club in the world and I must learn to understand how things are here. I know I will have to fight hard for a place in the team."Huntelaar is conscious that it is on the pitch where the main challenges are likely to lie though, with Madrid looking to the 25-year-old to fill the sizeable gap left by the injured Ruud van Nistelrooy, who is set to be out for up nine months.Huntelaar, who could end up costing Madrid around 27 million euros, has been a prolific scorer with both Heerenveen and Ajax in Holland, but he knows the Primera Liga will provide him with a different challenge."The championship here has a slightly higher level. In Spain I will come up against better players and I will have to grow. I hope i can do it," he added."It is a situation that is going to make me mature as a person."Huntelaar netted 33 league goals for Ajax last season, while his fellow Dutchman Van Nistelrooy walked off with the Pichichi award in his first season in Spain after finishing as the leading scorer in La Liga with 25 goals.Huntelaar preferred not to set himself a target though, saying: "Van Nistelrooy is a fantastic player, I'm another type of player. I am going to score the most number of goals that I can."The Madrid new boy is currently sidelined with an ankle injury that he suffered on November 9 and was initially expected to keep him out for six weeks.That did not prevent him from passing his medical yesterday, but Huntelaar believes he is still around a fortnight from being back to full health."I don't really feel much pain, I only have a few niggles. I'm not at my optimum state but I think I will be fine in a couple of weeks," he said.

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